At the BRITE ’13 conference, Ric Dragon, author of “Social Marketology” and CEO of Dragon Search, presents a framework to create a social media marketing and advertising method and action program. He tackles problems such as the development of metrics, the use of micro-segments, the worth of social media for crisis and reputation management, and the need to have for storytelling.
The BRITE conference on brands, innovation and technologies is hosted by the Center on Worldwide Brand Leadership at Columbia Business School.
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